Publish Date: 4/14/2010
April 14, 2010
MANSFIELD, PA— Stuart Weiss, president and owner of Studio City and a 1980 Mansfield graduate, will be the speaker at Mansfield University's 145th Commencement on Saturday, May 8 at 11 a.m. at Karl Van Norman Field.
“Stu Weiss is a pioneer and leader in his field,” MU President Maravene Loeschke said in making the announcement. “His story of vision, perseverance and success is the kind that we want our graduates to hear. Stu is a great supporter of Mansfield and we are honored to have him speak at our Commencement.”
Weiss began his media career before arriving at Mansfield, working at WBRX (now WBFS) radio in Berwick, PA at the age of 17. By the time he was 23 he had worked at six radio Stations in Pennsylvania and New York, some at the same time, became a weekend weatherman at WBNG-TV in Binghamton, NY and began his career in television marketing.
Within four years of graduation, Weiss won seven local Emmy Awards at WDTN –TV in Dayton, OH. He was hired by FOX in Los Angeles as their local news promotion manager in 1984.
Two years later, NBC hired Weiss and soon after he was named became vice president for creative services. He was in charge of marketing the networks movies, mini-series, specials, Saturday morning and late night programming.
In 1995, Weiss left NBC to form Studio City, which he built the largest and most honored media marketing agency in the country. Last August, Studio City won the very first national Emmy Award on air promotion.
In his 15 years as the owner of Studio City, Weiss’ company has worked for every major Hollywood Studio and television network. His company produces thousands of nationally televised promotions a year, over 8,000 in 2009 alone. Studio City promoted the 2010 Winter Olympics on NBC, which were the highest rated winter games in 16 years.
In 1991, Weiss received the Outstanding Young Alumni award from the MU Alumni Association.
Weiss is a voting member of the Academy of Television Arts and Sciences and has served as a Commissioner for the Los Angeles Unified School District.
In the event of inclement weather, Commencement will take place in Decker Gymnasium.
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